A tale of contrasts and harmonies, of boundless landscapes and precious details. The new Spring Summer 2025 campaign moves between the golden dunes of the Agafay desert and the timeless architecture of the center of Marrakech, capturing the essence of a place where nature and culture intertwine in perfect balance.

The warm light of the sunset envelops the fabrics, while the nuances of earth, sand and stone are reflected in the nuances of the collection. The colors tell the depth of a landscape in continuous transformation: sandy tones, burnt ochre, golden shades and warm terracotta vibrations mix with enveloping textures and light silhouettes.

Between the silence of the desert and the pulsating rhythm of the city, the collection is inspired by matter and light, celebrating a spontaneous and timeless elegance, capable of adapting naturally to every movement.